Before you invest your life savings or look for funding to build your company, we suggest you test your product or service on the market. You might even want to run a test version of your idea. Build a prototype – or a test model – of your product and then make a few to try out on the market. Sell your product or service from your house before you think about move elsewhere.
Of course, there are some products, like web-based forums, that just can’t be tested first. In these cases, you need to make extra-sure that you’ve done your market research (see the “Do your research” section).
For more info on testing your idea, check out: