What is HIP2B²?
Life after school can be challenging – that’s why HIP2B² equips school learners with vital life skills such as analytical thinking, problem-solving, a love of learning and a curious mindset. Launched after Mark Shuttleworth’s pioneering trip into space in 2002, HIP2B² is a unique initiative that sparks curiosity in Maths, Science and technology related subjects to develop entrepreneurial thinking and skills.
HIP2B² shows learners that subjects traditionally seen as “difficult” or “hard” can be loads of fun, while being important to their future success. We connect with learners on several brand touchpoints, which are both easily accessible and informative. These platforms include the HIP2B² website, magazine and online radio as well as the HIP2B² Champions Programme, the iTHINK Challenge, Innovation Challenge and road shows get learners involved, interacting – and thinking.
With close to 7000 Facebook fans and over 101 000 MXit subscribers, the HIP2B² website,www.hip2b2.com, is a thriving online community where school-going teenagers can interact and broaden their general knowledge of everyday life in a fun and engaging manner. Learners can find inspirational entrepreneurial stories, insight into careers, information for school projects and be entertained by our ‘did you know’ or ‘ever wonder why’ stories.
Connect with us on Facebook and Follow us on Twitter @HIP2B2_SA
Connect with us on MXit by heading to Tradepost > Entertainment > Mag Rack > HIP2B2.
HIP2B² Online Radio
Launched in July 2011, HIP2B² Online Radio is the first online youth radio station in South Africa. Produced and presented ‘by the youth for the youth’, it’s actively turning airwaves into brainwaves on computers and cellphones across the country. The station has on average 30 000 listeners (a listener is defined as someone who tunes in for 30 minutes or more) tuning in every month. Listen live here.
The HIP2B² magazine is a high quality quarterly publication distributed free of charge to 4000 high schools across South Africa – that’s one million learners per year and up to 7 million who read it. Each issue explores a theme and encourages learners to delve into the subject themselves. We are currently relooking the format of our magazine in the hope of reaching all the schools in the country. To be able to do this, we are investigating methods of a self-sustaining model.
HIP2B² Champions are smart, focused – and cool! They are well-rounded learners chosen from diverse backgrounds to inspire their peers and actively engage with them and us. They represent HIP2B² and are part of the national team running activation events and helping us organise activities across our touchpoints.
HIP2B² iTHINK Challenge
Think The Amazing Race meets The Weakest Link…and you have the HIP2B² iTHINK Challenge! This energetic event pits teams from schools all over South Africa in a nail-biting race consisting of tasks, challenges and riddles testing learners’ knowledge and ability in Maths and Science-based activities. A regional round in each of the nine provinces takes place over National Science Week in August each year. For more information regarding iTHINK, contact Suma Jovner on 021 843 3849. Find out more about the HIP2B² iTHINK Challenge here.
HIP2B² 3M Innovation Challenge
HIP2B² together with new corporate partner 3M have launched the HIP2B² 3M Innovation Challenge. This unique concept sees learners competing for the title of Innovator of the Year and the opportunity to develop and market their own innovation with the help of 3M. This is the opportunity of a lifetime for a young learner to create a tangible solution for a challenge they may experience on a day-to-day basis!
Travelling to schools throughout all nine provinces, a theatrical ensemble brings to life the ideas of local and global thinkers, leaders and inspirational role models who have positively influenced the world. Please note that this touchpoints will only run if we have a partner to help us fund it. It is not running in 2012.
Inspired educators in each province mentor our HIP2B² Champions and play an integral role in helping them grow our regional presence. Key to the success of our brand messages, our teacher champions are passionate about young people, teaching and learning.